Pop’s Blue Moon bar, a fixture of this beer-loving city since 1908, has joined an emerging national trend: alcohol-free spaces offering social connections without peer pressure to drink, hangovers or DUIs. From boozeless bars to substance-free zones at concerts marked by yellow balloons, sober spots are popping up across the nation in reaction to America’s alcohol-soaked culture, promising a healthy alternative for people in recovery and those who simply want to drink less.
“We evolved as social creatures. This is a good trend if you want the experience of companionship and social culture but don’t want the negatives,” said William Stoops, a University of Kentucky professor who studies drug and alcohol addiction. “It can help people make better choices.”
A federal survey shows nearly 67 million Americans binge drink at least monthly, meaning women down four drinks during a single occasion, men five. Midwestern states have some of the highest binge-drinking rates in terms of both prevalence and intensity, putting millions of people at risk.
Research links excessive alcohol use to fatty liver, cirrhosis and cancers of the breast, liver, colon, mouth and throat as well as heart disease, high blood pressure, stroke, dementia, anxiety and depression. Nearly half of murders involve alcohol, according to studies. Drinking kills about 88,000 people annually, according to the Institute for Health Metrics and Evaluation at the University of Washington. Such diseases and social ills cost the nation an estimated $249 billion a year.
For Grigaitis, 41, who also goes by Joshua Loyal and is co-owner of the bar, tying all his fortunes to alcohol was “weighing on my soul” after 20 years in the business. He cut way back on his own drinking and began holding boozeless Saturday nights in January, offering hop water, nonalcoholic beers and drinks infused with cannabis-derived CBD.
‘Sober for the night’
Chris Marshall, who founded Sans Bar in Austin, Texas, in 2015, got sober in 2007 and was working as a counselor when a client shared how difficult it was to navigate the social world without alcohol. The client’s relapse and subsequent death was his call to action.
Sans Bar held a national tour this year with pop-up events in St. Louis, Portland, Ore., and Anchorage, Alaska, and opened a permanent location in Austin. It draws a largely female crowd all along the sobriety spectrum, from those in recovery to the “sober curious.” People gather for hours to sip handmade mocktails, talk, dance and listen to speakers and sober musicians.
Alcohol has become so ubiquitous that it’s perfectly acceptable to wear T-shirts announcing “Mama needs some wine” or “Daddy needs a beer.”